Let’s face it - putting on a facade is exhausting. No one likes doing it, and no one likes seeing it.
So we don’t. There’s no “work personality” and “home personality” here. We’re professional, but we are our true and honest selves, and we celebrate and embrace our diversity and each person’s individuality.
Simply put: We’re the antithesis of the smooth-talking agency with the flashy PowerPoint who swaps out the team you met in the pitch for interns the minute you sign the contract.
“Grit is passion and perseverance for long-term goals… Grit isn’t talent. Grit isn’t luck. Grit isn’t how intensely, for the moment, you want something. Instead, grit is about having what some researchers call an ‘ultimate concern’ - a goal you care about so much that it organizes and gives meaning to almost everything you do. And grit is holding steadfast to that goal. Even when you fall down. Even when you screw up. Even when progress toward that goal is halting or slow.”
- Angela Duckworth
We love the Angela Duckworth definition of grit, but we also believe that grit comes in packages large and small. Grit is persevering for decades to accomplish your ultimate career goal, but it’s also grinding through dead ends to normalize tricky data. Grit is digging through Salesforce data and reports for hours to fix obscure reporting issues. It’s continuing to chip away relentlessly at performance improvements.We love talent and experience, but we love grit even more.
“Ingenuity is seeing a wall and not just trying to climb the wall; it’s realizing that maybe a better way is to dig a tunnel or go around.”
- Jacqui Zarka
We believe that ingenuity is essential to long term success in our industry, and it’s the root of any competitive advantage. We give our team the time and space to think creatively about how to solve problems, and it pays off dividends for us and for our clients.
We like to have fun! Not in a “toxic positivity” way, but in a “make a conscious effort to see the silver lining and upside when we face challenges” way. Also in a “bring your pet chicken to work” kind of way.
We consciously seek out the good in any situation instead of waiting for it to reveal itself. We don’t ignore the negative. We take what lessons we can learn from a difficulty, but we also choose to focus the majority of our attention on the positive.
We know that we may not have a choice in what happens to us, but we have a choice in and control over how we react, including not just our behaviors but how we choose to view a situation.
We actively choose to view circumstances through a positive light. We choose to see challenges as opportunities.
We have an innate drive to learn and constantly improve.
We call this having a “fire in the belly.” We can (and will happily) teach our team how to do many new things and give them the space to explore and experiment, but for anyone to excel with us, they have to have an internal desire to learn those things and get fulfillment out of growth for its own sake.
We abhor inefficiencies. Loathe them. We will work twice as hard upfront if it means saving time in the long run. We apply our curiosity and ingenuity to making ourselves as efficient as possible. This can surface in many ways, from figuring out keyboard shortcuts to make ourselves faster in Excel to mapping and streamlining an internal process, or even a non-engineer learning the basics of Python to become faster with data analysis.
We’re constantly scheming ways to get more out of everything, from our daily routines to our clients’ marketing dollars.
Let’s face it - putting on a facade is exhausting. No one likes doing it, and no one likes seeing it.
So we don’t. There’s no “work personality” and “home personality” here. We’re professional, but we are our true and honest selves, and we celebrate and embrace our diversity and each person’s individuality.
Simply put: We’re the antithesis of the smooth-talking agency with the flashy PowerPoint who swaps out the team you met in the pitch for interns the minute you sign the contract.
“Grit is passion and perseverance for long-term goals… Grit isn’t talent. Grit isn’t luck. Grit isn’t how intensely, for the moment, you want something. Instead, grit is about having what some researchers call an ‘ultimate concern’ - a goal you care about so much that it organizes and gives meaning to almost everything you do. And grit is holding steadfast to that goal. Even when you fall down. Even when you screw up. Even when progress toward that goal is halting or slow.”
- Angela Duckworth
We love the Angela Duckworth definition of grit, but we also believe that grit comes in packages large and small. Grit is persevering for decades to accomplish your ultimate career goal, but it’s also grinding through dead ends to normalize tricky data. Grit is digging through Salesforce data and reports for hours to fix obscure reporting issues. It’s continuing to chip away relentlessly at performance improvements.We love talent and experience, but we love grit even more.
“Ingenuity is seeing a wall and not just trying to climb the wall; it’s realizing that maybe a better way is to dig a tunnel or go around.”
- Jacqui Zarka
We believe that ingenuity is essential to long term success in our industry, and it’s the root of any competitive advantage. We give our team the time and space to think creatively about how to solve problems, and it pays off dividends for us and for our clients.
We like to have fun! Not in a “toxic positivity” way, but in a “make a conscious effort to see the silver lining and upside when we face challenges” way. Also in a “bring your pet chicken to work” kind of way.
We consciously seek out the good in any situation instead of waiting for it to reveal itself. We don’t ignore the negative. We take what lessons we can learn from a difficulty, but we also choose to focus the majority of our attention on the positive.
We know that we may not have a choice in what happens to us, but we have a choice in and control over how we react, including not just our behaviors but how we choose to view a situation.
We actively choose to view circumstances through a positive light. We choose to see challenges as opportunities.
- Jacqui Zarka
We believe that ingenuity is essential to long term success in our industry, and it’s the root of any competitive advantage. We give our team the time and space to think creatively about how to solve problems, and it pays off dividends for us and for our clients.
We have an innate drive to learn and constantly improve.
We call this having a “fire in the belly.” We can (and will happily) teach our team how to do many new things and give them the space to explore and experiment, but for anyone to excel with us, they have to have an internal desire to learn those things and get fulfillment out of growth for its own sake.
We abhor inefficiencies. Loathe them. We will work twice as hard upfront if it means saving time in the long run. We apply our curiosity and ingenuity to making ourselves as efficient as possible. This can surface in many ways, from figuring out keyboard shortcuts to make ourselves faster in Excel to mapping and streamlining an internal process, or even a non-engineer learning the basics of Python to become faster with data analysis.
We’re constantly scheming ways to get more out of everything, from our daily routines to our clients’ marketing dollars.
Our Partners
Incredible brands we work with
Matt Hummel
Head of Digital Marketing
Camille Krupa
Director of Marketing
Lisa O'Reilly
VP of Marketing