The Challenge
B2B companies struggle with fragmented data across marketing, sales, and customer systems, leading to:
Inconsistent reporting and poor visibility into what actually drives revenue
Our Approach: The Account-Based GTM Data Layer
We help you design and implement a unified data ecosystem that connects all your GTM signals so you can make better decisions, faster:
- Connect accounts, buying groups, contacts, opportunities, and activities into one schema
- Create a single source of truth for your entire customer journey
- Standardize taxonomies and definitions across all teams
- API-first approach
- Cloud data lake/warehouse with compliant, self-service data marts
- Secure data integration from all sources (CRM, marketing, web, intent data)
- Entity resolution to properly map individuals to accounts
- Composable approach for maximum flexibility
- Robust statistical analysis and modeling of omnichannel signals
- Account segmentation, scoring, and prioritization using custom machine learning models
- Automated insights that guide proactive decision-making
- Enhanced goal tracking and forecasting to business objectives
- Real-time visibility personalized by stakeholder
- Automated alerts and insights for key events
- Modular components for efficient ad hoc analysis
- Consistent data activation across the organization
Implementation Process
ARCHITECT
Design a unified data model and infrastructure tailored to your unique business, goals, GTM strategies, data ecosystem, and technology stack.
ENGINEER
Deploy modern data infrastructure, utilizing AI and ML to contemporize the data construction process.
ACTIVATE
Empower functional teams with compliant, real-time access to data and insights via integrated data marts, APIs, platform connectors, and dashboards.
EVOLVE
Ongoing refinement of models and architecture based on net new information.
Key Benefits
- Up to % increase in average deal size and % increase in qualified accounts
- Shorter sales cycles through better targeting
- Analysis driven recommendations based on historical data and trends
- Streamline automation processes and enhance ML via standardized practice
- Unified measurement across marketing and sales
- Accurately forecast pipeline 2-3 quarters ahead with < 5% error
- Identify in-market accounts before competitors
- Optimize resource allocation based on modeled efficacy
- Build deep account intelligence for personalized outreach
- Identify in-market accounts before competitors
Incredible brands we work with
Schedule a Free Strategy Session
Fill out the form below, and one of our consultant strategists will reach out directly. You’ll never be contacted by a salesperson because we don’t have any.